ARK: Survival Evolved” (2017) – Exploring the Visual Impact of Icons and Banners


May 29, 2024
ARK survival evolved (2017)

In the dynamic world of gaming, visuals play a crucial role in drawing players in and keeping them engaged. One game that stands out for its captivating visuals is “ARK: Survival Evolved,” a 2017 masterpiece that combines prehistoric adventure with survival elements. A significant part of this visual appeal comes from the game’s icons and banners. These elements are more than just decorative; they are integral to the game’s branding, user engagement, and overall experience. In this article, we’ll dive into the world of “ARK: Survival Evolved,” exploring the importance and impact of game icons and banners.

What is “ARK: Survival Evolved”?

Game Description

ARK: Survival Evolved” is an action-adventure survival game developed by Studio Wildcard. Players find themselves stranded on a mysterious island populated by dinosaurs and other prehistoric creatures. The goal? Survive, tame the wild creatures, build shelters, and explore the expansive, open-world environment.

Release and Development

Released in 2017, “ARK: Survival Evolved” quickly became a fan favorite due to its immersive gameplay and stunning graphics. Developed by Studio Wildcard in collaboration with Instinct Games, Efecto Studios, and Virtual Basement, the game has seen numerous updates and expansions, continually evolving to keep its player base engaged.

The Role of Icons and Banners in Gaming

Visual Appeal

Icons and banners are crucial in establishing the visual identity of a game. They provide the first impression, often influencing a player’s decision to explore the game further. In “ARK: Survival Evolved,” these visual elements are meticulously designed to reflect the game’s prehistoric and survival themes.

Brand Recognition

Consistent use of specific icons and banners helps in building brand recognition. For “ARK: Survival Evolved,” this means using imagery that highlights dinosaurs, survival gear, and the island’s mysterious elements. These visuals become synonymous with the game, making it easily recognizable.

User Engagement

Icons and banners also play a significant role in user engagement. They guide players through the game, highlight important features, and enhance the overall user interface. Well-designed visuals can make navigating the game easier and more enjoyable.

Icon Design in “ARK: Survival Evolved”

Visual Themes

The icons in “ARK: Survival Evolved” are designed to align with the game’s prehistoric theme. They often feature elements like dinosaur silhouettes, primitive tools, and natural resources. This consistency helps to immerse players in the game’s world.

Evolution of Icons

Since its release, the game has seen updates to its icons to improve clarity and aesthetic appeal. Early icons were simpler, but as the game evolved, they became more detailed and polished, enhancing the overall visual experience.

Impact on Gameplay Experience

Well-designed icons can significantly impact the gameplay experience. They help players quickly identify items, resources, and actions, which is crucial in a survival game where quick decisions can mean the difference between life and death.

Banners in “ARK: Survival Evolved”

Types of Banners

Promotional Banners

Promotional banners are used to market the game and its updates. These banners are typically seen on websites, social media, and within online stores, showcasing new features, events, or expansions.

In-Game Banners

In-game banners are used to provide information to players. They might announce special events, updates, or important messages within the game itself.

Design Elements

The design of banners in “ARK: Survival Evolved” often incorporates the same themes as the icons, using images of dinosaurs, landscapes, and survival gear. The goal is to create a cohesive visual experience that ties all elements of the game together.

Strategic Placement

Strategic placement of banners ensures that they capture the player’s attention without disrupting the gameplay. For instance, banners announcing new updates might be placed on the loading screen, where players are sure to see them.

Creating Icons and Banners for “ARK: Survival Evolved”

Tools and Software

Creating high-quality icons and banners requires the right tools. Software like Adobe Photoshop, Illustrator, and specialized game design tools are commonly used to craft these visuals.

Design Principles

Effective design principles include clarity, consistency, and thematic relevance. Icons and banners should be easily recognizable, consistent with the game’s overall aesthetic, and relevant to the game’s themes and content.

Best Practices

Best practices for designing icons and banners include testing them in various sizes, ensuring they are easily distinguishable, and getting feedback from the player community. This helps in refining the visuals to better meet player expectations.

Case Studies of Effective Icons and Banners

Successful Campaigns

Several promotional campaigns for “ARK: Survival Evolved” have successfully utilized icons and banners. For instance, the launch of expansion packs often includes themed banners and icons that generate excitement and anticipation among players.

Community Feedback

Feedback from the gaming community has been instrumental in shaping the design of icons and banners. Players often provide insights into what works and what doesn’t, helping developers refine these visual elements.

The Future of Icons and Banners in Gaming

Trends to Watch

As technology evolves, so do the trends in icon and banner design. We can expect to see more dynamic and interactive elements, such as animated icons and banners that respond to user actions.

Technological Advancements

Advancements in graphic design software and hardware will continue to push the boundaries of what is possible in game visuals. This means even more immersive and visually stunning icons and banners in future games.


Icons and banners are more than just eye candy in “ARK: Survival Evolved.” They are essential elements that enhance the visual appeal, brand recognition, and overall user engagement. As the game continues to evolve, so will its visual elements, ensuring that players remain captivated by the prehistoric adventure. Whether you’re a player, a developer, or just a fan of great game design, understanding the importance of these visual tools is key to appreciating the full experience of “ARK: Survival Evolved.”


  1. What is the significance of icons in “ARK: Survival Evolved”? Icons help players quickly identify items, resources, and actions, enhancing the gameplay experience by making navigation more intuitive.
  2. How do banners enhance user experience in the game? Banners provide important information, such as updates and events, in a visually appealing way that captures the player’s attention without disrupting gameplay.
  3. What are the best tools for creating game icons and banners? Tools like Adobe Photoshop, Illustrator, and specialized game design software are essential for creating high-quality icons and banners.
  4. How have the icons and banners evolved since the game’s release? Initially, the icons were simpler, but they have become more detailed and polished over time, improving clarity and visual appeal.
  5. What future trends can we expect for game icons and banners? Expect more dynamic and interactive elements, such as animated icons and banners, driven by advancements in graphic design technology.

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